This short article explores how the media landscape has changed over the past couple of years.
The increase of online content has completely changed what is implied by the term mass media. Before, mass media adhered to a hierarchical design, using a top-down media model. Generally, a small group of professionals, such as newspaper editors or journalists, who would create material for large audiences who mostly just consumed it. However, today, with the aid of the web, the face of media has seen substantial change, making the consumption and accessibility of media a lot more open and interactive. With access to popular social media platforms, new media examples are showing that people can develop and share their own material, just as easily as they can consume it. Social media has enabled anyone to add to public discussions, instead of simply the major media companies consequently as a result, mass media is no longer controlled by a few huge advocates. Instead, it is spread out across millions of user stories worldwide.
In the digital media landscape, what we see online is mostly chosen by algorithms which are shaped by our online behaviours. Each social media channel utilizes its own programmed system to reveal new content and recommend product that will appeal to the user. The types of media content examples that will be shown to a user is created to keep users engaged. The algorithms are created to keep individuals stimulated by recommending and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be convenient, it can limit the areas of media that individuals are exposed to, creating more detachment and bias among users around social concerns. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for example, would recognise the effect of social media channels in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced content in the media landscape.
In today day, online platforms have made it considerably much easier for everyone to create and distribute content. Formerly, developing content for a large audience mandated connectivity to a series of essential resources and financing. Currently, with making use of smart devices and common digital technologies, digital media content examples like short form videos, website posts and podcasts can be easily created with simply a few fundamental gadgets, in addition to reaching a large audience, really quickly. This has check here opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking platforms, implying that social media has created a place for underrepresented communities to share their stories.